Tracking your website’s performance in search engines is essential. Google Search Console (GSC) is an indispensable tool for businesses looking to optimize their online presence , providing valuable insights into how their websites are being found and accessed by users. Google recently announced an update to Google Search Console .
It promises to make using this tool even easier: the introduction of persistent filters (or sticky filters) in performance reports. This change aims to speed up navigation and allow managers and business owners to save time when analyzing data crucial to their digital marketing strategies.
What are persistent filters in Google Search Console?
Sticky filters are a new feature that allows GSC users to keep analytics filters active when navigating between different performance reports, such as Search Results, Discover, and Google News.
Before this update, you had to reconfigure filters every time you switched between reports, which made the analysis process more time-consuming and error-prone. Now, once you apply a filter to one report, it will remain in effect even when you switch to another, significantly simplifying the work of comparing data.
According to the Google team , this update was developed in response viber data to requests from the user community, who were looking for a more efficient way to manage data filters within the platform.
The new “reset filters” option
Another important new feature is the inclusion of a “reset filters” button, which allows you to quickly remove all applied filters with just one click.
For those who need to constantly adjust their analysis parameters, this functionality helps avoid confusion and ensures that the user can start from scratch, without having to manually remove each filter.
According to Daniel Waisberg , a leading advocate for Google search, this improvement “may seem small, but it saves a lot of clicks,” especially for users who look at different segments of data repeatedly throughout the day.
The simplicity of the “reset filters” button is a valuable complement to the new persistent filters functionality, making Google Search Console an even more powerful tool for performance analysis.
Improved navigation between tabs
In addition to introducing persistent filters, Google has also improved navigation between the different tabs of the performance reports in Search Console. Now, when you click on a row within a specific tab — such as Pages, Countries, Devices, or Search Appearance — the report automatically switches to the Queries tab.
If the user is already in the Queries tab, navigation will be redirected to the Pages tab. This seemingly simple adjustment can save a lot of clicks and make data analysis more intuitive and fluid.