Criteria for selecting media platforms:

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In parallel with OLV, we connect banner advertising aimed at targeted interaction with specific segments of the target audience.

Banner advertising:

targeted messages for individual target audience segments;

retargeting the audience that has been exposed to video advertising;

increasing the frequency of contact and deepening communication.

If OOH allows you to reach a larger number of consumers at a high frequency of contact, then digital improves the quality of this contact.

Digital OOH banners have built-in Wi-Fi routers that collect MAC addresses of phones of people passing or driving by in the visibility zone of the advertising message. We also do retargeting for this audience in Digital Media.


Case Strategy: How We Worked on Understanding an FMCG Brand and Bringing a New Product to the Shelves - Image 15
In formats, we focus on InStream.


Rationale for choosing this format:

the duration of advertising contact directly affects finland telegram data brand metrics and business indicators;

InStream ensures maximum quality of contact due to high audience attention.

To increase efficiency, we exclude morning impressions when the audience's attention is minimal. This approach allows us to reduce the budget by 7% without losing the quality of contact.

Selecting platforms

variety of targeting and advertising formats;

the ability to download user data;

access to the platform's own audience analytics based on purchases.