Competitor price analysis

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This doesn't mean you should copy your competitors' websites, it just helps you detect these patterns and apply them to your own design.


It is obvious that one of the main reasons when deciding to buy is the price.

You have to see if your prices are competitive at the same level of product quality. Keep in mind that your website is going to be new, no one will know about it and that, for the same price, they will probably buy from a website they have already visited before.

That is why you have to be very objective and empathize with the user when setting the prices of your products. Assume that your margins have to be lower at the beginning, and you have to understand it as an investment to attract customers.

This has always been the case in offline commerce, and even more so in online commerce.

Competitor logistics analysis
Price is a very important factor, but it is not the only poland mobile database one; in fact, logistics is becoming increasingly important.


You have to analyze the logistics of your competitors.

Delivery times are becoming increasingly important, and in some sectors such as technology even more so, because when a user has made the decision to have a new gadget, they want it now.

So depending on your industry, you need to at least match the logistics offered by your competitors.

You also have to analyze the return, cancellation, etc. policies of the competition, although there are usually not many differences in this area.

Depending on the sector, free samples, trial periods, etc. are offered, we will also have to take this into account.

Result
Once these points have been analyzed and we believe that we are in line with regard to the range of products, price and logistics, we can move on to the next phase.