For companies, the main concern is the importance of maintaining a coherent structure between the central theme of the website and its branches. Including sections that do not directly reflect the original scope of the website can result in loss of traffic, which significantly reduces the brand's visibility on search platforms.
When observing the behavior of the algorithm, it is clear that Google prioritizes consistency and authenticity in content , seeking to align the user experience with the specialty of the website. Therefore, corporate website managers must carefully evaluate the content diversification strategy, considering the points below.
Thematic relevance
It is important that the content remains aligned with the central theme of the site. Avoiding sections that deal with subjects completely unrelated to the original purpose can help preserve rankings.
Valuing authentic content
Google encourages websites to develop their own content that student data reinforces their brand identity and provides real value to their audience. Third-party content, such as subdomains and subfolders that do not follow this alignment, can harm the website's position.
Continuous monitoring
Tracking changes in organic visibility metrics is essential to understanding the impact of these updates on traffic. Tools like Google Analytics and Search Console are essential for measuring the performance of each section.
Preparing for updates focused on aligned content
While recent Google ranking updates may seem restrictive, they also bring opportunities for companies that invest in quality content that reinforces their thematic identity.
Below, we’ve highlighted some best practices for anyone looking to adapt to these changes and avoid ranking drops.
Evaluation of existing content
Conduct an audit of your published content to identify sections that may stray from the core theme of your site. Adjusting or reorganizing these areas can help prevent future penalties.
Strengthening brand identity
Invest in content that directly reflects the company's mission, vision and values. This will help your website gain authenticity and remain aligned with Google's search guidelines .
Monitoring subdomains and subfolders
If you use subdomains to host specific content, maintain close oversight to ensure they align with the identity of your main site.
Investment in original content
Prioritize creating your own content that is truly valuable to your readers . Creating content that emphasizes your brand value and provides relevant information is one of the best ways to ensure a good position in search results.