Distinguish between value proposition and customer relationships

[Mimaktsa10]

Osterwalder's business model value proposition template includes two components:

consumer profile,

value map.

To create a profile, you need to be aware of your needs and the buyer. You can say that you attribute a number of characteristics to your client and draw conclusions about their needs in the market.

On the other hand, the south korea email list map describes how the needs of the customer or business can be met. Value describes the benefits that the company offers to customers. Both components must be mutually agreed upon.

The value proposition comes from a customer problem that needs to be identified. For these purposes, the concept of the "Lean Startup" described by the American businessman Eric Ries is useful. It helps to optimize processes and reduce costs.

Keep in mind that relationships are about communication, while value is about solving customer problems. In particular, a common mistake is to include 24/7 customer support in the value proposition category.

Distinguish between value proposition and customer relationships

Source: shutterstock.com

According to Osterwalder, to evaluate the resulting value proposition, it is necessary to answer 10 questions:

Is this value proposition part of a successful business model?

Does it focus on the most important tasks, significant problems and significant benefits?

Does it focus on unaccomplished tasks, unresolved problems and lost benefits?

Does it focus on a few factors of help and benefit? Is there an effect from their implementation?

Does it cover, in addition to functional tasks, also emotional and social ones?

Does the value proposition align with the customer's idea of ​​success?

Does it focus on the challenges, problems, and benefits that most consumers face, or on those that may drive some audiences to spend more?

Does it have any significant differences from competitors' offerings?

Does it have at least one noticeable advantage over competitors' offerings?

Is it difficult to repeat?

By answering these questions objectively, you can create a relevant value proposition and ensure profitability. Your Osterwalder value proposition model should not be copied entirely from your competitors and should not be aimed at solving the same type of problems. Since most problems are interconnected, you need to identify the key factor.