Offer High-Quality Lead Magnets

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Now that your agency has a dedicated lead generation landing page, you can get even more out of it by using high-quality lead magnets.

Lead magnets are valuable resources that encourage your visitors to provide their contact information in exchange for something useful. These magnets not only encourage them to share their details, but also demonstrate your agency’s expertise.

Lead magnets can be of various types like:

Webinars offering in-depth insights on marketing strategies
Checklists for crucial tasks like launching a successful ad campaign
Ebooks packed with actionable advice
Worksheets to help prospects calculate georgia mobile numbers list budgets or develop marketing plans
Templates for designing graphics or writing marketing copy
Of all these, webinars are the most effective– 73% of sales leaders and marketers believe it’s the best way to generate quality leads for any business.

It’s also important to have a lead generation form for users to fill in exchange for the resources. The ideal lead generation form should be easy to fill out, requesting only basic details like name and email. Asking for too much information might drive away prospects.

Tools like Growform can help you create lead-capture forms for your landing pages. Unlike other form builders, our platform is particularly built for lead generation.

You can easily design and embed multi-step forms that look great on any device and generate better-qualified leads, all without writing a single line of code.