CRM is the abbreviation of the English term Customer Relationship Management . CRM is a company-wide concept for the consistent focus of the company on its customers. CRM is intended to systematically map all processes between the company and the customer in order to actively improve customer relationships and increase customer benefits.
To achieve this, documentation and the distribution of information within the company play an important role. If a colleague has discussed contract changes with the customer, this information must be immediately apparent the next time they contact you. CRM is therefore primarily about collecting information from various channels (e.g. personal conversations, phone calls, e-mails) and distributing this information to the right people in the company.
With a solid and well-maintained ecuador telegram screening database, the next step is to try to recognize patterns in your acquisition . Which advertising measure or campaign is particularly well received? Which customer group buys which products?
“Management” in customer relationship management means that you use the knowledge you gain from your customer relationships to better respond to each individual customer. You can create your offers much more individually and specifically if you know exactly what your customers want and expect.
What does CRM lead to?
In addition to a good product, the customer relationship is an increasingly important factor in the purchase decision. In this context, good and long-term customer relationships increase your profitability. Instead of having to acquire a new customer before each order, you can save yourself the initiation and associated costs. Take the following comparison of a cold calling process with a process for maintaining an existing customer as an example.