Number of new customers by employees

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When in business the main importance in promoting a product is given to the personal qualities of the seller, his professionalism, knowledge, etc., the definition of personal indicators will help to evaluate the effectiveness of sales:

Sales volume/income per employee.

The amount of accounts receivable/overdue accounts receivable for employees.


The share of sales of priority/highly profitable goods in the total volume of sales of the employee.

Efficiency of staff working time = Number of contacts with customers / Number of working hours.

To select indicators in such cases, the poland email list third approach is usually used, that is, the best results that have ever been achieved in the company are taken into account, thus setting standards close to the most successful values.

To assess the effectiveness of the sales department, it is worth using some more difficult to measure parameters. They are usually assessed during certification and based on the results of the probationary period:

product knowledge;

market knowledge;

knowledge of competing companies;

ability to plan;

sales skills, etc.

"Human factor"

Source: shutterstock.com

Thus, if sales efficiency is determined by the manager’s qualifications, the list of parameters that the manager analyzes must necessarily include the personal indicators of employees.


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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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