What does a game analyst do?

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Tatyana Snegireva,
Marketing Analyst
at Dobro Games
Game analysts work in development teams of AAA (or triple-A) games with a high budget, games-as-a-service, mobile games. Depending on the type of product, the focus of the analysts' work may differ.

For example, games-as-a-service are designed for long-term finland telegram data user retention. They are usually free and focused on constant in-game purchases, so they are regularly updated and filled with new events. Most hyper-casual games with one main mechanic, on the contrary, try to get as much revenue as possible in the first week of play, and they are less interested in long-term retention. Mobile city-building strategies or casino games will also build long-term relationships with the player. AAA games receive their main income at the time of sale of the game, and the game analyst will be focused more on working with bugs, improvements and fixes in the post-release, on the release of updates/additions to the game.


Tatyana Snegireva,
Marketing Analyst
at Dobro Games
There are three main types of metrics that game analysts use:

User acquisition metrics — show the success of the launched advertising and the cost of the user. For example, CPI (cost of customer acquisition), Conversion Rate (the share of users who performed the target action from the total number of visitors / ad views. The target action can be, for example, installation, purchase of in-game items or reaching a certain level). CTR (clicks ÷ impressions) shows the success of creatives, promotions and interest in the product.
Game activity metrics : RR, Retention Rate — the main metric for mobile games and games-services. This is the percentage of users who return to the game, stay in it on the 1st, 7th, 30th day.
For example, for mobile games, first day retention of 30% or more is considered good. Session Length is another important gaming metric. It shows the time a player spends in one session. The longer the session, the more users watch ads, make purchases, etc. Another important metric is CR (Churn Rate), the level of player churn.