Furthermore, an SEO analysis of this type allows to provide developers with precise indications from the point of view of the code , in order to make the site as usable and friendly as possible. Some points that are taken into consideration are the speed of the site, the correct use of meta tags within the pages, the correct use of the main system files, the correct use of structured data.
While it is assumed that the ideal time to conduct a full technical audit is before redoing the site, there may be some cases where an in-depth analysis is equally necessary.
SEO friendly migration
Migrating a website is a very complex activity that, if poorly managed, risks compromising the relevance acquired over time in terms of trust and therefore the loss of positioning and acquired organic traffic . It often happens that benefits of using our homeowner database customers decide to migrate the site independently, without the necessary skills and therefore turn to an SEO consultant to try to solve the problems detected, such as crawling problems, broken links, 404 errors.
An SEO analysis helps to stem problems that have to do with user experience, creating a solution of continuity for users who from one day to the next find themselves browsing a site with a navigation that they are not familiar with.
A first check to do is to verify the correct indexing of the site using the command site: . At the same time, we spend some time browsing the pages of the site, to see how they respond.
The important thing is to pay particular attention to crawling errors . In this phase it is essential to identify the 3xx/3xx/5xx errors to correct or redirect. Underestimating this step, or doing it a long time after the site has been released, could lead to a significant loss of visibility. In fact, search engine spiders, no longer finding the "old" pages, and not having any indications on which ones are new, would gradually begin to remove them from the index, also reporting an increase in errors with related status codes (404) in the Search Console.
If you want to learn more about this topic, you can read the post Crawlers: 18 Reasons Why They Don't Index Your Site .