Where are the stories?
Stories are everywhere, and if a company claims not to have any, I invite you to take a deep breath and roll up your sleeves. What many companies have not yet understood is that stories can also be created at a table , which does not mean in the least depriving them of spontaneity but being the author of decisive moments. The Heath brothers, authors of an interesting book, argue that the "moments that count" (this is the title of the book) are characterized by four elements:
These are moments that trigger positive emotions and that people tend to want to what is a loan? talk about or listen to . It is one of the most popular hotels in Los Angeles. The ratings are astonishing: in over 2900 published reviews, more than 93% of guests rate it as "excellent" or "very good".
Where to Find a Story - Storytelling Tips: The Magic Castle Hotel
But there is something strange about the hotel's classification: if you scroll through the photos on the web you would never say: " This is one of the best hotels in LA. " In the internal courtyard there is a swimming pool that would be called Olympic-sized only if the Olympics were held in your backyard. The rooms are outdated, the furniture is cheap, and almost all the walls are bare. Even the word "Hotel" seems exaggerated. It is a respectable motel, but it is not the Four Seasons.