Marketplaces as your potential growth poin

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Over the past year, domestic marketplaces have shown steady growth: the total volume of spending on the platforms in 2023 is almost 1.5 times more than in 2022. The most popular platform in terms of turnover and number of purchases made is Wildberries, in second place is Ozon. These two marketplaces account for 86% of sales (in rubles).

Yes, the pace of their development is not as incredible as it was a couple of years ago, but trading platforms have occupied their niche.

Besides this,

marketplaces do not displace the rest of the market uganda consumer email list , the main growth of their sales is the flow from offline. Why buyers prefer online shopping is obvious;
small and medium-sized non-specialized players become sellers on marketplaces. Whether they trade successfully or not is another story;
non-specialized online stores are losing traffic on their websites while building up their expertise and sales on marketplaces;
Brand stores maintain their positions due to the uniqueness of their products and high brand demand.
Along with omnichannel retailers and brand stores, marketplaces are one of the main channels for making purchases.

This means that in the current reality, it is simply necessary to consider them as a possible point of business growth.

Let's make a reservation: we are talking about a business with the prospect of long-term operation, and not about "entrepreneurs" who dream of implementing the "buy for 200, sell for 500" scheme on marketplaces.

Useful material:
Wildberries and Ozon: development trends and global trends-2024