From transaction marketing to customer relationship marketing

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Because of this, companies have shifted their focus to developing brand awareness and health, as well as working with current customers: stimulating upselling and repeat sales, improving user experience, building audience loyalty, and building long-term mutually beneficial relationships.

Therefore, we recommend:

answer the question "how many resources do tunisia consumer email list we spend on working with a loyal base?" If you cannot identify loyal clients, then you need to segment the base;
update the existing upselling and repeat sales strategy for different segments (for B2B this is critical);

Useful material:
There is a customer base, but no sales: how to change the situation with the help of CRM

If you are not yet working with loyalty, now is the time to make it one of your priority tasks.
Experience shows that companies that focus on active interaction with their current base, taking into account the principles of personalization and hypersegmentation, become leaders in their niches.

Trend 6:
The idea is to understand:

why clients work with you;
what will happen if a competitor enters the market with prices 2 times lower: will customers stay or leave;
do you know all the decision makers, decision-makers (persons influencing decision making), and LDPR (persons actually making decisions) in the B2B companies you work with;
what happens if your "contact" (decision maker) on the client's side quits;
what is your added value for decision makers and companies (especially relevant for highly competitive niches);
Do you have a plan to build a "friendship" with the client?
And strengthen your positions where it is reasonable and possible.