We found many profiles of journalists or editors who gradually approached digital environments.
Many focused more on the social media side of things, while others specialized in generating SEO-friendly content.
The situation is as follows: digital media need to position their content, which is why a journalist with SEO knowledge gains value; on the other hand, brands are generating content in a professional manner, which is why the need for editors who know how to position this content is returning.
These profiles have acquired a lot of knowledge and experience.
Years ago people knew the basics of SEO, but now the sector has become more professional, making the profiles in demand more experienced and capable of demonstrating their knowledge.
What organizational recommendations would you give to number code philippines professionals just starting out and what mistakes should they avoid?
The first thing I would recommend is to start “eliminating” purely digital departments and start creating marketing departments with teams prepared for both environments.
The reality is that the difference between on/off is increasingly smaller and the more 360º the strategies are, the better.
This means that the profiles are more “all-terrain” and, although it may be contradictory, they have SEO notions or knowledge that can be perfected.
I would also recommend investing in content generation.
For years we have been hiring profiles specialized in many subjects and it is time to see the value of having someone who knows SEO and who knows how to navigate management and measurement tools.
The second thing is to plan a lot.
View keywords, get article ideas, and make decisions.
Finally, measure and keep up to date with the latest developments.
Real time also defines this profession.
Armando Hueso Fernandez-Pello
Armando Hueso Fernandez-Pello
SEO of ABC.es