The examples cited so far concern web pages and product sheets where the excuses for not appearing "beautiful" are reduced to a minimum. In these cases, as we have seen a moment ago, we have a wide range of tricks available to make content captivating and attractive: bold, subtitles, micro texts and more.
The real challenge, however, is to make good content design when dealing with the the benefit of using our database world of social networks.
Let's take the case of Facebook , where:
You may not use bold or italics.
Using capital letters, in the codified language of social media, is equivalent to “shouting” a concept, which can be considered an act of violence and oppression on the part of the writer!
Finally, using hashtags is a remedy that highlights words to a certain extent.
What to do then? SEMrush itself gives us an enlightening example, which to communicate the wonderful news of reaching 3 million registered users, publishes this post:
How to Write Social Media Content: SEMrush Post Example
As you can see, the text is accompanied by emblematic emoticons that give a sort of “emotional color” to the text:
Where there is gratitude and affection to communicate, a beautiful romantic heart appears.
To convey an atmosphere of joy and celebration, what's better than one of the typical carnival symbols of celebration?
And finally, to give strength to the good intention that closes the post, what is better than a muscular arm, to symbolize strength and virtue.