When we talk about Content Marketing, we immediately think of large companies, mostly present throughout the country, with large budgets or in any case with the ability to distribute their marketing content to an audience of a certain size or present in a large geographical area.
Ok, but there is also another truth. The costs of producing and distributing content are lower than in the past, which is why small businesses, local companies or micro-enterprises can benefit from a correct Content Marketing advantages of truemoney database strategy : all entities characterized by a very limited radius of action, in some cases not exceeding the borders of a province or a municipality.
At the same time, the big distributors of digital content – Google and Facebook first and foremost – have progressively oriented themselves towards a hyper-verticalization, which depends on the new search habits of users (increasingly specific) as well as on the increased possibility of profiling, targeting and speaking to a very specific audience , even on a geographical basis. It could be the mothers who live in your neighborhood, or the mountain bike enthusiasts who live within ten kilometers of your store. In any case, the possibilities of intercepting a very specific and demanding audience are there.
So let’s see how local businesses can benefit from Content Marketing and, most importantly, why it’s important for them to do it quickly.