Now that you have an average to aim for , you can start strategically incorporating emojis into your social posts and ad campaigns. For example, let’s look at what Scoro did with their A/B test of emojis in headlines.
The Scoro team tested two ads with one small change: the second one had a small flag emoji in the title . You might have even missed it at first glance. But a lot of people noticed, and the numbers don't lie .
Still don't believe me? Ok, let's look at some more data.
The Daily Mail recently conducted a very expensive study examining successful posts that included an emoji , compared to those that did not. 28 of the top 100 new posts on Facebook were from the Daily Mail. Upon further advantages of using our skype database analysis, 21 of them contained at least one emoji.
The Daily Mail also examined all of their posts since November 2017 and found that 68% of their top 200 posts included an emoji .
Social Posts With or Without Emojis: Which Get More Clicks?
What about using emojis on Twitter ? Is there any benefit to using them? Absolutely. In fact, Twitter has updated its advanced search options to include the ability to search by emoji.
The Emojipedia account celebrated this historic moment :
Emojipedia Celebrates Twitter Support for Emojis
How to use emojis on social media
We’ve covered a few ways to maximize the use of emojis to increase the click-through rate (CTR) of your messages and ads, but now I want to show you a couple more ideas you can use.
To easily add emojis to a post , you can copy and paste them from various sites. One example is Piliapp, which also allows you to aggregate and display the emojis you have used most frequently .