All this can cause negativity among users

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It also happens that separately embedded elements, such as quizzes or feedback forms, do not display correctly on mobile devices.

Therefore, when introducing innovations, it is imperative to conduct testing.

After all, an unfriendly interface can ultimately lead to high bounce rates and low conversion rates .

There is a way out : implementation of a mobile version of the site or development of an adaptive design that will be displayed correctly on all devices. And testing.

Complex forms
For example, registration, order or payment forms require too much information and/or have a cumbersome interface.

It happens that the form has multiple steps, but when you go back, the filled data is erased.

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Remember that the more data you need to enter or the more complex the form interaction, the more likely it is that your visitor will abandon the process halfway through.

In our practice, there was a case when, when registering on the website, it was necessary to enter the Taxpayer Identification Number (TIN), which negatively affected the number of people registering.

Therefore, we recommend simplifying forms, asking only for necessary data, using auto-fill, clearly indicating required fields and highlighting errors when filling out.

Vague or unclear calls to action (CTAs)
Often, the desire to stand out from competitors leads to experiments in design, and buttons or links calling for action do not stand out against the background of the overall visual design of the site or are unclearly formulated.

In this case, users may not understand what action they should take, or may not even notice the call to action.

We recommend using bright and contrasting buttons, clearly formulating calls to action, and placing them in visible and logical places.

We also recommend that in pursuit of trends, south korea consumer email list do not forget about the comfort of users and use familiar colors. For example, the "buy" button looks familiar in green, and "cancel" in red. If you specify social networks in contacts and use logos, then you should not experiment with color and format, it is better to use standard ones.