In order to truly satisfy your customers, and therefore to keep them close over time , it is first necessary to understand what their real and concrete needs are: if you do not have a clear idea of what the problems to be solved are, finding the right and most effective solutions becomes practically impossible. And this does not only concern the web marketing consultants that I usually turn to: also web agencies, communication agencies, web designers, copywriters, e-commerce strategists, in short, all the professionals who are called upon to propose personalized solutions must first of all make an effort to understand what the customer's real needs are.
This, even before being a question of tools, is a question of mindset : to give the the advantages of line database best it is in fact necessary to put yourself in the customers' shoes, before doing anything else.
A consultation or any service that starts without this preliminary operation can never be as effective as it should be.
As anticipated, this applies to many different activities: for the development of a strategy, for the creation of a slogan, for consultancy, for the construction of a website, for the creation of an advertising campaign and so on.
But what are the steps to take when approaching a customer?
First of all, it is necessary to act externally, studying the real situation of the customer, and therefore his market : you can't do anything, not even design a newsletter, if you don't know the reference market well enough. How can you create the right message for a company that produces and sells tractors if you know nothing about the agricultural world, if you don't know the public and if you don't even know who its competitors are and how they move? For this reason, the first stage corresponds to the actual study of the company and its sector.