Updated the sales funnel

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All three marketplaces show up-to-date data on the product sales funnel in one form or another, and this made it possible to optimize its stages.

In particular, the number of sales was optimized through the use of advertising tools and the purchase of traffic.

Click-through rate (CTR) was improved by working on the main photo, launching reviews for points (to increase the number of reviews on the card), quality control with particular bias, processing negative reviews and maintaining an attractive price for goods.

Conversion to order was increased by optimizing senegal consumer email list infographics and rich content.

We identified sales leaders and further “pumped up” their promotion
It turned out that only 3 products from the existing assortment are shipped to marketplace warehouses.

Since Ozon is the leader in terms of turnover and number of orders, it has implemented regional distribution by warehouses, which reduces delivery times to customers, raises their positions in the search results, and leads to even more sales.

Helped to establish the process of evaluating sales results on trading platforms
In particular, we developed a monthly performance report that evaluates sales, expenses, and DRR, provides a sales funnel by category, and makes comparisons with previous months.

We took control of the share of advertising expenses
Experience shows that at the start of sales on marketplaces, advertising costs should be regarded as investments.

So, in this case, to achieve the Client’s goals, one forecast share of advertising expenses was set, and in practice, due to timely optimization of content and promotion, testing of hypotheses and scaling of positive results, we not only manage to adhere to the established framework, but also maintain a certain reserve for increasing the number and volume of advertising activities.