Beyond the analytics of the different social media (by now all the main ones provide insights and statistics) and the dedicated social media analysis tools, there are several tools that support you in the monitoring activity.
Google Analytics : allows you to monitor traffic, characteristics and user behavior on the site. Fundamental to understand from which social networks visits come.
Facebook Pixel : a tracking code to insert into your site that allows you to monitor conversions from Facebook and related Ads campaigns.
UTM parameters : text codes that, when added to a URL, allow you to monitor organize your finances with mint data about site visitors and traffic sources. They work in perfect harmony with Google Analytics, giving you information on the performance of different social channels and, even, individual posts.
Create reports
But monitoring data and performance is not enough. It is equally essential to be able to contextualize them and make them easily readable through the creation of ad hoc reports . This will allow them to be presented to colleagues, customers and stakeholders not directly involved in the day-to-day of the activity, but above all to be able to use them quickly.
Some tips for creating a quality report:
Use the right language : remember that not everyone is an expert or technician in the world of social media, people who however may have the role or need to read your reports. It is therefore important to make them clear both graphically and using terms that are easily understandable to most people. Therefore, avoid technicalities and the like.