Observations on Siri ranking factors

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If you were paying attention to writing to your users instead of machines, I firmly believe you are already optimizing for voice search.

— Gary Illyes, Google Webmaster Trends Analyst

Understanding Siri's algorithm
Google Assistants take information from the Local Pack. However, Apple's Siri works differently.

Siri is powered by Apple Maps, which pulls business information from Yelp. Siri reads the answers aloud, and displays them on the device screen:

Apple's Siri answer to the local search query "Where to buy impossible burger"

We found that there are four main factors (listed in order of importance) that influence the voice assistant's response:

Distance

Number of reviews (Yelp)

Star rating

Price coefficient (usually shown as a set anhui mobile database of dollar signs)

Factors that affect local ranking for Siri


For a specific case, when Siri displays the results of a search for "restaurant near me", the process appears to be as follows:

Siri searches for the local restaurant that appears on Apple Maps.

The assistant displays the closest one, suggesting that distance is a key factor when making "near me" queries.

Siri gathers business information from Yelp, TripAdvisor, or opentable.com (where applicable) along with the average star rating and number of reviews. And when there are multiple data sources, Siri prioritizes Yelp.