The shelves on Yandex Market are similar to the banner shelves that were previously on Ozon.
The mechanics are the same: a banner with a selection of products is created and shown in certain selected places, payment is made for 1 thousand impressions, also within 3 thousand you can use offsetting or separately replenish the advertising budget from an external source.
Such a campaign will be effective only for popular and portugal consumer email list sought-after products that are in demand on the marketplace.
Banners are similar to media advertising on Ozon or Wildberries.
Yandex Market offers to create videos or static banners, which are also placed in certain places in the search results and shown to buyers.
In general, media advertising on marketplaces is aimed at increasing the popularity and recognition of the brand. An unknown brand is unlikely to be effectively sold through such mechanics.
You can test it, but we do not recommend relying on this type of promotion.
It is worth testing these mechanics when you have accumulated a certain conversion on your card, and the product is popular on the marketplace (there is a certain number of reviews and receives enough traffic).
If the product is unpopular, you won't promote it through banner advertising.