Content Features for B2B

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Building a strategy for content marketing in B2B is more difficult than in B2C due to the specifics of the segment:

narrow target audience. There are fewer potential clients, which means you need to put more effort into studying their needs and characteristics for effective content marketing;
the sales cycle is longer than in B2C. The decision to cooperate most often depends on several people, which increases the time it takes to conclude a deal;
it is more difficult to measure efficiency, nigeria consumer email list including due to the longer sales cycle;
content must confirm the company's expertise in order to attract the attention of B2B clients who rationally approach the choice of partners and contractors. Materials must be not only interesting, but also useful;
higher costs for content creation and lead generation.
Despite all the above nuances, it is possible to gain the trust of the B2B audience.

Useful material
Content Distribution in B2B: How to Choose the Most Effective Platforms
5 Principles of Successful Content Marketing for Business
SMM platform Hootsuite conducted its own research to identify factors that increase the negativity of subscribers towards brands on social networks.

We have identified general trends that are confirmed by our experience.