How often do users return

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At this time, content should be geared toward informing and educating in a general way about the problem. MOFU (middle of the funnel) : the user has searched for their problem and has several solutions at their disposal. Now we must present the advantages of our solution through content that resolves all their doubts. BOFU (bottom of the funnel) : the user is now ready to make a purchase decision. We must offer them promotions, offers, quality of the solution. All content must be conversion-oriented. Measure and Analyze The Content Manager needs to know whether the content is achieving the desired objectives .


That is why one of the main functions is to measure and employment database analyze the work developed. Important Metrics in Content Marketing: Subscription rate: users who have registered after consuming certain content. Bounce rate: percentage of users who arrive at a landing page and leave without completing the form, for example. Organic traffic: how many users visit your page after searching on Google? Social influence : the number of times a piece of content is commented on or shared by users. User loyalty: to your site over a period of time? Sessions viewed: determined by the number of articles a user consumes in a single visit.


Cost per lead: If you are running an investment campaign, you must know how to measure the cost of each lead. This is equal to total leads divided by investment. Create content for the different business channels ▪ SEO content writing: taking into account SEO criteria and the buyer personas of each client. You will always have to add value. ▪ E-mail marketing: writing and sending newsletters, satisfaction survey emails, promotions, etc. ▪ CMS: uploading content to different CMS, such as WordPress. ▪ Content review: supervising all content to ensure it is of quality, original, without spelling mistakes, and visual content such as infographics.