A rebrand can do wonders for any business

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Chances are your brand has evolved since you started your business. Any change in your business plans can mean that your initial branding strategy is no longer relevant.

Branding that is out-of-date, or doesn’t match what your members or customers actually experience can reflect poorly on your business, and ultimately turn prospective members off.

A rebrand can do wonders for any business, whether it’s a dance studio, football academy, or gymnastics club.

In this article, we discuss when it’s time to uk rcs data rebrand, why change is important, and how you should go about rebranding your club / organisation. We also asked Heidi Swigon, Content Director and Co-Founder of Purmön, a strategic content agency, to share her expert insight and tips on how to successfully rebrand.

What makes a brand?
Your brand is so much more than your logo, colour palette, fonts, imagery, and messaging. It’s your complete brand identity.

This includes your company tone of voice (how your businesses sounds and the way you write), the way you tell your vision, your social media presence, company culture, customer service, images – even the music you choose to play. All these individual decisions feed into your brand, even without you realising.

As well as logos and colours, the Scout Brand Guidelines includes photography style and how the branding should be used across printed material, banners, adverts and more.

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When should you rebrand?
If you’re considering making a change to your branding, make sure you’re doing it for the right reasons, not simply because you’re bored of your current look.