The agency should not just be an executor, but a business partner

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In the current reality, a business needs a partner who can help it scale and grow.

In the process of our work, we even came up with the concept of a “true business partner”, which we recommend all our Clients and colleagues in digital to focus on.

So, a “true business partner” should be:

is ready to test new approaches and hypotheses, kenya consumer email list experiment with creatives, take into account trends and tendencies. Even if these actions do not lead to immediate results. And all these experiments, by the way, do not imply an unjustified increase in advertising budgets;
interested in obtaining the final result , which may be:
increasing brand awareness;
obtaining qualified leads, which, if the sales department works correctly, turn into deals;
sales growth;
receipt of money into the account.
"True Business Partner" does not offer unreasonable budget increases for promotion and it does not work on a commission basis, but on a hybrid model, or takes a fixed fee.