Content plan: a systematic approach is important

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We recommend developing a plan in advance that will determine when and what content to send to different audience segments.

This is a systematic approach to communication that allows each launch participant to understand their area of ​​responsibility and deadlines.

If you know the mailing date and how much time is needed to complete each stage, then editors, designers and layout designers will be able to plan when they need to deliver their part of the project.

This is what a pre-New Year mailing plan japan consumer email list might look like:


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Image from the author's archive

Having everything set in advance will allow you to adjust the frequency of your emails without having to rush.

Important : do not forget about the need to comply with legal requirements governing the work with contacts and personal data:

Federal Law 38 "On Advertising", Article 18, paragraph 1. Federal Law 152 "On Personal Data", Article 15, paragraph 1.
Criminal Code of the Russian Federation 272 “Unauthorized access to computer information”, Article 272, paragraph 1.
The customer must consent to receive the mailing. This affects your sender reputation, deliverability, and future mailing effectiveness.