Key Targeting Issues Today

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In a crowded online space, creating advertising that will cut through the noise, be seen and understood by your target audience, and generate revenue is no easy task.

If you don't know exactly who your target audience is, what channels they use, and what motivates them to buy, you're throwing money away.

It's a very expensive risk - research shows that nearly half of digital advertising spend is wasted.

For brands and agencies working together, inconsistent data or outdated sources equal inaccurate targeting.

The task is further complicated by changing trends in israel consumer email list global media consumption:

Broadcast television still accounts for the majority of total broadcast time, but its reach is declining as connected television (CTV) and free, ad-supported streaming services grow in popularity;

Generation Z prefers to research a product on social networks rather than in search engines, and expects to receive even more personalized results. Due to this, the importance of social SEO promotion increases;

Due to the lack of money, more and more people want to see discounts in advertising and are less concerned about the reliability of the business.
Useful material:
Social SEO: What is it and how does it affect company promotion