Why Benchmarking Is Important for Designers

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Analytics is necessary and important in any design direction: benchmarking helps to identify weak points, better understand user needs, and get inspired by ideas
So, let's consider the main types of design in the context of functional and comparative benchmarking.

Web and UX/UI design
In this case, it is worth evaluating the interface of products (websites, applications, CRM systems), as well as its elements, such as colors, fonts, buttons, order fields.

You can also test landing pages, analyze the user's path indonesia consumer email list from the moment of choosing a product to payment.

As the main metrics, we recommend using customer engagement, satisfaction from using the site or application. It is also worth considering how often a person returns.

Lifehack: it’s worth taking a look at the reviews of a website or application, because it’s often there that users share positive and negative impressions of the interface and its convenience.

As in this case: