Marketing Wars: Attack Strategy

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Strategy is competition. In other words, what strategy should you choose to be competitive? You need to start by identifying your strengths and weaknesses. The parallels between marketing and military warfare are obvious. In military warfare, your army is fighting for territory against an enemy army. In marketing wars, your company is fighting competitors for customers. So the parallels in military principles are obvious.


Get a checklist for developing an internet marketing strategy.

Jack Trout divides the marketing field into four categories: defense, offense, flanking, and guerrilla warfare.

The primary task is to determine the location of your company, what square you are in. And to choose your strategy of behavior: are you conducting an offensive or defensive company, are you outflanking germany consumer email list or conducting guerrilla operations.


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Defense
Only a marketing leader can afford to defend himself. This is the prerogative of a leader. If you are number one in your category, you are a leader. The best strategy for defense is to be able to attack yourself.
If you have good ideas, use them to attack your company. Don't wait for a competitor to come up with the same idea. And this is always a big problem in large successful companies, because they don't want to attack themselves. They usually say that they don't want to change anything because they are doing well and they like what they have, and this opens the door for competitors.