Working with B2B and B2C segments How to build customer acquisition work in B2B

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Without working with the end consumer, you will not be able to attract partners to sell your products. At the same time, distributors and dealers make your product more accessible to a wider audience, so both areas are usually worked on in parallel. Let's briefly touch on working with the B2B segment.

B2B customer acquisition is mostly built on the sales department rather than the marketing department. Often this involves: the work of a sales representative, calls to potential clients, attracting georgia consumer email list employees with relevant experience who build a network using their own contacts.

Your USP for B2B partners:

high demand - a wide audience interested in purchasing the product;
a high-quality page/site in terms of content that reveals the brand’s advantages in terms of cooperation;
availability of direct orders;
a convenient format of interaction, for example, through a functional personal account , where you can: place orders, communicate with support, receive and transfer orders, learn about updates in a timely manner, etc.
support in the form of additional materials on the product and training;
additional motivation, such as retro bonuses for exceeding sales targets.
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Lead Generation in B2B – How to Find Working Channels, Mechanics and Tools