What tasks does the IT ecosystem solve?

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Building a unified ecosystem for interaction with the target audience. Thanks to it, the client buys the product in any convenient way, and partners get the opportunity to quickly process the order.
Efficient collection and processing of customer data. You will always understand the needs of customers and will be able to provide a personalized approach to communications.
Optimization of business processes and, as a result, reduction of operating costs.
Increasing the manageability and control of regional branches, warehouses, sales representatives, dealers.
Interaction with partner departments: sales, purchasing, marketing, etc.
Planning events to stimulate partners. For example, france consumer email list launching a bonus program.
Data analytics enables decision making based on end-customer behavior statistics.

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Structure of the ecosystem
An online store that takes into account all target audience groups with the ability to place an order.
B2B platform (with automation of operational processes, taking into account different groups and needs of partners, with the possibility of sub-dealer orders, with calculators).
LMS is a partner training and certification system.
System of marketing programs and partner loyalty programs.
Automated order routing system. With the ability to select different distribution strategies - from simple (by geo) to complex chains that take into account: partner rating, availability of warehouse balances, etc.)
Dealer website generator.
Mobile application.
Systems for planning production and supply of goods.
API integrations with third-party services: IP telephony, logistics, PIM system, labeling system, EDI, digital signature.