What’s important to them, who they are, and you begin designing your goals and your focus and everything you do around helping them get what they want. In the process of doing that, you’ll find the ones that need to move on to the next career in their life, and you’ll find the ones that are truly motivated. But having been in this situation far many more times than I’ve wanted to be, I can tell you that every single time, putting the stake in the ground on activity has been the one thing that produces results really, really fast. And given me the headroom that I needed to make the structural and organizational design changes in order to deliver longterm results.
AP: Great. So basically what you’re finding is, as you say, you put a stake in the ground with activity. People just aren’t making calls, fundamentally.
JB: I mean, I do this for a living. I’ve been doing this for 30 years finland telegram data and I can’t think of a single situation in the last 30 years where I’ve had a sales team that’s failing, that I’ve walked in the door, whether as a consultant or whether they’ve been my own sales team, where I can’t draw a direct line to the failure to prospect, the failure to open doors, no matter how you choose to do that, and the pipeline being empty. I mean, the number one reason for failure in sales is an empty pipeline. And the number one reason for an empty pipeline is the failure to prospect.
AP: Yeah, absolutely. So your number one recommendation then, to play on that term, as if you were going to get to an entrepreneur or a small business owner to structure and to maximize their prospecting efforts, would be what?
JB: I’d get them on the telephone. I mean, the easiest, fastest way to open doors right now is get on the phone. I mean, maybe in a decade, something changes. But if I were to sit down with a group of people and a great example is a software company that I’ve been working with for the last couple of years, when I first met them, they were $10 million behind their number and it was August. And what did we do?
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