Good day Mr. Gehlken, why is XING such an attractive platform for entrepreneurs?
Nowadays, it is becoming increasingly difficult to acquire new customers through traditional channels. Print mailings often only have a response rate of just under 0.5% - and other advertising media are also showing increasingly less success in B2B marketing and sales . The business portals XING and LinkedIn offer alternative options for direct contact. XING in particular allows you to find and write to the decision-makers relevant to you. The result is low wastage and measurable responses with a success rate of 10 to 40% for " cold contact requests ", for example.
How do you personally use XING from a business perspective?
All orders for my company 1a-Social-Media come from my personal network and via XING. I do not place any online or print advertising myself, but rather afghanistan telegram screening arouse the interest of potential clients through specialist articles in XING groups and by directly approaching CEOs, HR and sales decision-makers.
As a basis or consequence of this direct approach, you have made thousands of contacts on XING - how were you able to build such a large network?
I moderate several XING groups (14) - six of which are regional, two acquisition - and three HR groups. I am also an active networker myself and organize network meetings, among other things. Our decision-maker round table - the OWL-Bizz - is very popular, for example. Due to this mix, I also know 70% of my more than 3,700 contacts personally, by phone, or have communicated with them several times via XING or email. Because contacts on XING are only useful if you maintain them and stay in touch.