In Focus: Retail Media as an Advertising Tool

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Retail media (retail store websites and apps) are taking over the marketing world, predicted to account for a fifth of global digital advertising spend by 2025.

This is an effective tool for generating leads on high-traffic sites such as Amazon and Tesco, and in our market - marketplaces Ozon, Wildberries and other similar platforms.

Since 23% of consumers typically learn about new brands and products through website advertising, this is a great way to introduce your brand to a new audience.

What is the advantage of this strategy?

You can reach a highly motivated audience: they are already czech republic consumer email list n the buying mood and are likely to be more receptive to your advertising.

According to the study:

23% of global consumers typically learn about new brands and products through online advertising;

51% of respondents are more likely to search for a product on online platforms rather than on the recommendations of celebrities or influencers.