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If you are a business that is trying to get your activity or service into schools or nurseries then this blog will give you the tools to do just that, whilst also hopefully, having a significant impact on the children who’ll experience the activities you provide. It’s important that you find the way that works best for you, but today we’ll be covering a specific method which was created by Cerys Keneally, who’s built a business helping activity providers get their businesses into schools and nurseries.
In this article we’ll go through the process netherlands rcs data Cerys has developed and provide you with easily actionable ideas about how to approach schools and nurseries. You’ll also discover the STOP method she’s created and find out what to do and what to avoid.
If you hate cold calling – stop!
Schools are known to have excellent gatekeepers who do a very good job of diverting cold calls away from the decision-makers you want to reach. People buy from people, so if you’re spending a significant amount of your time preparing for and unsuccessfully calling them, then it’s time to rethink your strategy so that they can actually have the chance of getting to know you. If you hate cold calling then stop and wait until you’ve managed to create a relationship with that school before calling them. There is no point wasting your time making unsuccessful calls when you could be building relationships through well-thought-out emails instead.
How do I grab the attention of the reader so that they actually read my email?
Cerys found that lots of her clients were using, “…their emails to talk about themselves rather than solving a problem.” It seems natural to introduce yourself to potential clients before offering them anything, but until that school has some sort of relationship with you, they won’t have a good enough reason to be interested. With that in mind here are some great hooks to include that will be likely to grab the reader’s attention.