Story about the product on the middle block

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An offer is the title of a landing page. This is a sales proposition for a landing page visitor, including the essence of the offer itself and the main benefit.

Traditionally, an offer is created from answers to certain questions:

what exactly does the company offer, what is the value of its offer;

what potential buyers need and what they want;

what offers do competing companies have to differentiate themselves from them.

For example, an organization delivers corrugated sheets within three days, offers free measurements and a 10% discount. Since customers prefer prompt delivery and discounts that many companies promise, the offer should contain a message about fast delivery. However, discount promotions should still be mentioned. This will create the impression that the discounts in this company are more profitable than those of its competitors. The final offer looks something like this: "German corrugated sheets with a 10% discount. We will deliver in 3 days." The free measurement service is described below.

The offer implies specific numerical values, for example, not just "Express production", but "Production in 5 days". Not "The lowest prices", but "Price from 500 US dollars", etc. Providing pastors in the us email list exact numbers is sometimes impossible, but you should still stick to specific data. The subheading explaining the sales proposition supports and complements the offer.

The additional benefit of the product, if any, is described below the offer as a bulleted list or at the bottom of the first screen as signed icons. Sometimes the first screen, in addition to the offer and benefits, contains a description of the promotion, counters, an initial call to action, and a request form.


The middle block of the landing page contains a presentation of the product or a brief description of the service. It is mainly used in four situations:

when clarification is required about what exactly is being offered because the product is unique or complex;

when it is necessary to demonstrate the product if customers want to see it;

when it is necessary to show how the product differs from similar competing offers;

when it is important to describe what product can be purchased on the landing page.

The explanation block does not contain fluff, but is written in a short, clear and concise manner. A person needs to understand from it what exactly is offered on the site. If there is no such understanding, the user will close the page and leave without reading the text to the end.

When a product requires visual presentation, text descriptions do not make much sense, it is better to immediately put a photo or video. Or combine the video with a small explanatory material.