Bright examples of native advertising

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Let us repeat that the native should ideally fit into the overall context of the site. That is, the user should perceive the material as ordinary content. And even if he understands that the publication is advertising, this will not cause great disappointment, since the information was really interesting and useful.

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In fact, few people realize that they nursing homes email list have watched custom material. It is important that the audience likes the content - then it does not matter whether it sells something or not. This format does not encourage a person to take any action - there is no need to go to another site, leave a request or make an order. The user simply gets acquainted with what is offered to him, viewing the publications he likes one by one.

Let's look at specific examples of native advertising on the Internet.

Adobe (New York Times, T Brand Studio)
Adobe

In 2014, the world-famous New York Times editorial board created the native advertising agency T Brand Studio. The company's specialists masterfully weave advertising offers into meaningful and engaging content. The agency does not neglect its own standards to insert advertising, but pays special attention to the quality of publications.

For example, Adobe posted an article on the T Brand Studio platform about purchases, or rather about the opportunities that are opening up in the industry thanks to virtual reality technologies. This publication does not sell anything at all - the creators simply talk about the prospects, backing up their reasoning with statistical data. This approach allowed the audience to attract attention to the brand, which had a positive effect on the company's promotion.

Patron Tequila (Twitter)
A great example of native advertising on social networks can be seen in the move by Patrón, a company specializing in the production of tequila. On International Margarita Day, which is celebrated on February 22, the manufacturer posted a post with recipes for unusual cocktails under the top hashtag #MargaritaYearhe. To maximize reach, Patrón asked Twitter users to vote for the option they liked.

Patron Tequila

Use this trick in your social networks, joining in on newsworthy topics that are close to your target audience. To make users more willing to respond, comment, and share publications, communicate freely and naturally, avoiding formal language.

Morgan Stanley (BBC Future)
There is probably no person who is not familiar with the BBC channel. However, not everyone knows that the company has local advertising outlets, such as BBC Capital, BBC Travel and BBC Future. These channels create advertising publications that are placed at the bottom of the main page of BBC News. One of the memorable examples of native advertising in this format was the interaction with the BBC channel of the largest financial conglomerate Morgan Stanley, which brought the latter significant benefits.

Morgan Stanley

In advertising, the emphasis should be on the value of the information that a potential client will receive, rather than on the relevance of this material to a particular brand. This is especially important if the company is developing in a highly competitive industry. High-quality and truly useful content will help to stand out from the competition.

General Electric (The Message)
This story once again proves that in any business you can achieve great success, even if someone has already achieved colossal results in the chosen direction. For example, in 2014, the podcast Serial was published, which became a real hit of that time. It seemed that a story more popular and exciting than this exciting detective story simply could not be found.

General Electric

But American corporation General Electric decided to use podcasts to promote its own brand. They released their series The Message, which looked at audio technology through the prism of sci-fi stories about rookie podcasters and a team of cryptographers deciphering a frightening message from space.

The Message quickly became popular and was often mentioned in various media. In 2016, this fascinating podcast series won a Webby Award for its original use of native. The Message also published an exciting online game. A little later, a forum dedicated to the podcast was created, where users communicated and shared their own, sometimes incredible, theories.

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Once again, we repeat that in matters of advertising, everything is limited only by the developer's imagination. Do not try to copy what has brought success to other companies. Think bigger, go beyond the boundaries of existing ideas and do not be afraid to show the world something new.