It seems obvious, but regularly revising the texts on the site helps to increase conversion. What specific actions are we interested in?
Check your texts for errors. No one will want to buy from a site where they confuse "-ться" and "-ться". In addition, search engines can lose you because of an error.
Make competent headlines. Sometimes you want to be creative, but it's a double-edged sword. Check out Yandex's help on headlines to understand which headlines attract people.
Don't skimp on SEO . Ideally, you need a specialist who optimizes texts. And don't forget about services that make life easier - the same Yandex.Webmaster and Google Search Console.
Describe the user benefit . People don't care about the number of your achievements, they are interested in how you will solve their problem. Therefore, talk not about the advantages, but about the benefits for a person on the site. And fewer exclamation marks. No! Need!! Shout!!! At!!!! People!!!!!
Make clear descriptions . Tell how your product or service wil azerbaijan consumer email list l actually help the client. Fabulous "high quality" does not tell people anything.
Keep a blog. A blog builds brand expertise and increases audience trust, creating additional value from interaction with you. Talk about what interests your audience. In this case, audience loyalty will begin to grow, customers will warm up and perform the target action.
Test your CTAs . Some calls to action may not work for your audience, so try different options until you find one that works.
Check the visual
Are you sure that what you see on a website encourages a person to study it further? People live in images, so they can be scared off by any little thing on the page. What should you pay attention to?
No stock images. Stock visuals are bad form these days. People want real, natural photos. So sorry, Harold, it's time for you to retire.