Clear, Useful, and Functional: What You Need to Create a B2B Website

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Clear, Useful, and Functional: What You Need to Create a B2B Website
Completo Editorial
Completo Editorial
October 28, 2023
Content
The website and its functions as a way of interacting with clients
What do you need to create a website? Step-by-step plan!
Challenges in Creating a B2B Website and How to Overcome Them
A website is literally the face of a company, australia consumer email list especially if that company operates in the B2B sphere.

The profit of companies depends on how informative, easy to use and relevant it is to the audience’s needs, even if sales do not come directly from the site.

Artem Elisov, Commercial Director of Kompleto , told us what a B2B website should be like, what is needed to create it, and what difficulties one might encounter in the process.

The website and its functions as a way of interacting with clients
Despite the continued growth in popularity of social networks and marketplaces as platforms for interacting with audiences, the majority of purchasing decisions are still made after visiting a website.

This statement is especially true for the B2B sphere:

In addition to conveying a sales proposition, a B2B website must also inspire trust in the potential client and provide answers to his questions.

Therefore, first of all, to answer the question “what exactly should a B2B website be like?” it is worth remembering what functionality it can have in principle.

So, the main functions of the site are considered to be:

commercial: lead generation and receiving applications;
image: literally forming an image in the eyes of clients while observing the so-called “tone of voice”, that is, the manner of communication with clients chosen by the company;
informational. If you deal with complex solutions, then this is a communication of expertise in this area. Or, when there is no great demand for your product or service or it is just forming, then the informational function of the site will consist of communicating the value of its service. It can also include the possibility of receiving technical advice, training in using the product, the speed of interaction with managers, elements of after-sales service