Although Google's algorithm currently looks for authenticity above all else when it comes to content published on sites and blogs, it still uses several factors, both internal and external, to determine whether one piece of content is more relevant than another.
Contrary to popular belief, Google doesn't care whether a certain content is better or worse than another. Google's job is not to analyze this, but rather the relevance of that content to manufacturing email list the search that the user is performing.
When you type something into your browser, Google looks for the best possible answer. The “best” content doesn’t necessarily come out on top, as the meaning of “best” is quite subjective.
Google is interested in the relevance of that content to the user who performed that search. If an article answers the user's questions, then that content is more relevant than another.
Of course, writing good content isn't just about that. But if you start from the assumption that your content doesn't meet that requirement, then everything else will be in vain.
However, more important than good optimization is that you always think about the user who is performing the search and the content you are going to deliver to them as a response to their questions or problems.
So what should you do? Know how to write SEO content, since it has certain characteristics that you should know, let's see what they are:
Main Features
Planning
Writing SEO content should be completely results-oriented. And for you to be successful, there is one essential first step: planning.
writing content for SEO
It is at this stage that you must determine the title, keyword, structure and language of the text.
Remember: you must always do this carefully, studying the brand strategy well and using good references for your research.
In addition, at this point you should study the best way to share the content on social media, as this is essential for your audience's contact with the text and the success of your strategy.
Always think about people
One of the most influential elements when writing SEO content is the person in the text. To do this, you must define your buyer persona.
A buyer persona is a fictional representative of the person you are targeting, which is why it is so important that this content is truly relevant and valuable to them.
To successfully produce content, you need to research and analyze the problems, desires, challenges, and needs of that person.
In this way, you will generate content that provides a solution to the problem or clears up a doubt that the person has. In addition, you will ensure that the content will be useful, that the person will read it and interact with it in some way.