According to Hubspot , companies that publish content consistently have 97% more inbound links to their websites. Unfortunately, when content is too old, it eventually gets buried and doesn’t generate as much traffic as it once did. This means fewer inbound links and less chance of conversion.
But this doesn’t mean you have to kill legal leads for sale your old posts. You can update your content and publish it, for example, on social media as “new” content.
Content of a personal blog
Personal blogs are also a great way to express yourself and comment on any topic that interests you, as they function as a kind of diary. Many people create their personal blog to share their opinion on certain topics, talk about their experiences, tell what they do on a day-to-day basis and much more.
Business blog content
A professional blog is a type of blog created with the intention of promoting and developing a professional brand, networking, offering your services, and much more. Any professional can create a blog to develop their personal brand, demonstrate their knowledge, and capitalize on their passions.
However, to create content you must know your audience, that is, who you write for and how to position your content on Google. It is important that you take care of each word so that you can impact your target audience in the right way.
Steps to create quality content
1. Define your goal
Before you see what you are going to create, you must answer why you are doing it.
Every content strategy starts with a goal. How are you going to measure the success of your campaign? Is it traffic? New subscribers? App downloads? Conversions? Social shares and engagement? Video views? Podcast downloads? Sales?
Understanding your goal from the start will guide you to other important decisions as you develop your content strategy. Such as, what are we doing? And where are we going to distribute our content? Ultimately, your strategy is like building a boat – you need to know where you’re going to sail before you start nailing the planks together.
The idea of creating content is to attract new readers to your blog, then convert them into email subscribers who later become paying customers. This means that once you have your goals clearly defined, it will be easier to determine, based on your average conversion rates, how many readers or listeners, viewers and users you need to attract to the content you are going to publish.
2. Research and understand your audience
Once you have a clear idea of why you are creating content, the next step in developing your blog content is understanding exactly who will see, hear or read that content.
Effective content isn’t produced in a vacuum from a list of topics you personally want to write or speak about, but is instead brought to light with the input, feedback, and direction of your audience. The best content is designed to answer your target audience’s questions with the purpose of educating and transforming them.
However, the only way your content will connect with your audience and be shared and help you achieve your goals is if it speaks directly to them. You must have empathy and understanding for their needs.