You only get leads that don't progress to sales

[tanjimajha14]

The challenges facing SaaS marketers in generating leads are:


You spend money on armenia cell phone number list advertising but don't see results
I am exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" solves these problems in three ways.

With "BOXIL SaaS," you can steadily acquire leads centered on comparison and consideration groups by using articles with high SEO rankings as a guide. There are about 250 categories available, so please check here for categories that match your company's services, actual costs, and use cases.



Key points for effective B2B marketing


There are some points you need to keep in mind to be effective with B2B marketing.

This is a necessary concept for all B2B marketing, so make sure you understand it well.

Understanding customer needs
Customer needs are the problems or demands that customers want to solve.

Since your products and services are purchased by customers, you will not get results from B2B marketing unless you understand their needs. By conducting surveys, interviews, and online research, you can deepen your understanding of customer needs.



Collaborate with the sales and marketing departments
The marketing department plans BtoB marketing strategies, while the sales department distributes the company's products and services to customers.

The marketing department analyzes customer data to improve the B2B marketing strategy that it has drawn up. If the sales department does not share the customers who have led to results, the marketing department will not be able to improve the strategy.

In order to implement improvements to B2B marketing strategies and lead to increased performance, it is necessary for the sales and marketing departments to work closely together.



Analyze accurate data
It is essential to analyze accurate data and then consider marketing methods.

If you use data from too short a period or data from an unknown source, it will be difficult to effectively implement effective measures.

By understanding their needs and then analyzing the appropriate data in detail, you will be able to carry out effective marketing.



BtoB Marketing Flow and Methods


To achieve results in BtoB marketing, it is necessary to establish a process from customer acquisition to continued use.

Lead generation
The first thing you need to do is acquire potential customers.

Lead generation refers to approaching people in order to create an opportunity for them to become interested in your company's products and services.

Online, there are listing ads, content marketing, SNS ads, etc. Offline, there are exhibitions, seminars, outdoor advertising, etc.

You will be able to proceed more effectively if you choose a method that suits the target audience of what you want to sell.

Lead Nurturing
Getting potential customers to decide to buy is the key to success.

Lead nurturing refers to nurturing prospects into becoming customers.

To avoid wasting your lead generation approaches, take measures to further increase purchasing intent.

It is also necessary to understand the situation and challenges of your potential customers. It is a good idea to understand each customer's challenges and goals before approaching them in a way that leads to a purchase.

Lead Qualification
Lead qualification refers to the process of selecting leads that are more likely to purchase from the leads you have nurtured.

This involves using a technique called "scoring," which involves converting the actions taken by customers in response to the measures that have been implemented into a score and analyzing it.

Through analysis, for customers who are determined to have "been successful in implementing the measures and have a high level of interest," you can shift to sales efforts, and take the appropriate approach at the right time for each customer.



Continued use
It is important to ensure that acquired customers continue to use the service.

What is needed is communication that helps customers achieve their goals.

Communicate proactively with your customers by understanding their challenges and goals, offering advice, and proposing your own services.

If the company feels that it is necessary, it will likely lead to continued use.

[Japan] BtoB Marketing Success Cases


We will introduce some success stories of BtoB marketing in Japan.

Lion Corporation
Lion Corporation is a company that provides daily necessities such as detergent, soap, toothpaste, toiletries, etc. They operate not only in Japan but also overseas.

Focus on digital marketing

Lion Corporation's success story is its focus on digital marketing through website improvements with consultation from marketers.

Before the website renewal, 50% of inquiries were unintended, even though they had an inquiry form. By improving the flow of visitors to the inquiry form on the digital media site and promoting it, the number of monthly inquiries increased by 6.2 times.