In 2025, brands must diversify their strategies to reduce

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More content from Chima Mmeje: How to become an authentic thought leader Six money-making content formats to prioritize How to do comprehensive research for your topic cluster 7. Diversified content strategy will be essential for success Caitlin Hathaway search trend on content diversification in 2025 Caitlin Hathaway — Audience Development at MVF Prediction: I predict that 2025 will be the year brands focus on diversifying content strategies to reduce dependence on Google and safeguard against algorithm volatility. Why it’s important: This past year has shown how risky it is to rely on Google for traffic, as algorithm updates can devastate a brand’s bottom line.


This dependency and build resilience. I believ israel email list e that the traditional SEO role will phase out into a broader "organic growth" role focused on growing multiple organic channels. Platforms like YouTube, TikTok, LinkedIn, newsletters, and podcasts will offer opportunities to engage new audiences, maximize content value, and create stronger, more engaged communities. How to implement: Learn new platforms: Explore algorithms and content styles on platforms you haven’t worked with before.





Repurpose content strategically: Maximize the reach of existing content by tailoring it for different platforms. Test and refine: Use insights from new platforms to engage audiences and build stronger connections. More from Caitlin Hathaway How to use LLMs to power your entire content strategy 8. SEO will shift to optimizing for multiple search engines Deborah Oyewole believes 2025 SEO trend will be optimizing for multiple search engines Deborah Oyewole — Cybersecurity & SaaS Content Writer Prediction: In 2025, SEOs will shift focus from optimizing solely for Google to embracing multiple search engines as new AI platforms emerge.