Unattractive member offers
There’s no point offering your members something they don’t want. You may think that giving them a branded keyring is pretty generous when you see how much it costs you, but if you’re trying to gain loyalty, a keyring or a pen won’t have much of an impact. Look honestly at the offers you present to your members and only spend your money on things that are genuinely desirable.
Solution
Take time to learn what sort of things appeal to vietnam rcs data your members. It could be clothing merchandise, special events to reward your members or specialist workshops.
Uninviting website design
We live in a very visually dynamic world, so your website has to be able to grab attention and convey your message as soon as a prospective member lands on your page. If it’s hard to find timetables, pricing structures or contact information then you may lose people before they’ve even considered joining.
Solution
Invest in good website design – don’t forget to integrate an effective membership management software like LoveAdmin into your site. This will ensure that people are quickly informed and that there’s nothing logistically stopping them from signing up.
You may have a really impressive ad campaign or an excellent flyer, but if it’s not being seen by the right audience then it’s a total waste of your money. There’s no point in advertising on Facebook if your target audience uses Instagram, so be prepared to change the way you promote your club if it’s not working.
Solution
Take time to work out who your ideal members are and discover how best to get your message across to them. If your members are mostly school children then work hard to build relationships with the local schools and become a trusted partner with them. Also bear in mind that if your members are children, then it’s their parents you need to convince, not the kids.