Useful material. Inside is a table for calculating expenses

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Paid promotion Indoor advertising - effective formats
The most effective type of promotion on Wildberries and OZON is search advertising. This is due to the fact that users in most cases enter the desired query and study the results. The site provides only 10 advertising spaces - 5 on the first two pages.

This is advertising for the necessary queries. Unlike contextual advertising, here the marketplace itself selects queries for promotion, analyzing your card and the cards of competitors. Therefore, the effectiveness of the advertising campaign indirectly depends on high-quality SEO optimization.

Another advantage of such advertising on OZON is that you pay thailand consumer email list for sales. Wildberries cannot boast of this - regardless of the advertising format, you pay for 1000 impressions, that is, even if there is no result, the marketplace will take money from you.

Similar advertising on Yandex.Market is "Sales Boost" . You set a bid for impressions and pay for sales from advertising.

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Advertising on Wildberries: types and features