According to Opizzi research, consumers value korea telegram recommendations from other users, which makes UGC an indispensable element of a modern SMM strategy. Read also: Digital during war: current tips for business 4. Social Listening Social Listening is the process of tracking and analyzing everything that social media users say about a brand. , its importance is growing every year.
A continuous stream of real-time data enables businesses to: gain a deeper understanding of the needs and interests of your audience; improve marketing strategies; identify weaknesses in campaigns or products. One of the new approaches within social listening is for brands to engage with influencers’ posts. Comments on their posts attract the attention of an interested audience, increasing brand awareness and helping to attract potential customers.