We talked about how to launch advertising on VKontakte in this article .

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Targeted advertising


In this case, a ring gallery is best suited for promoting products, as it allows you to display product cards.

Don't get stuck on one option, as it's best to test several formats to choose the most effective and then scale the result. But in our experience, the carousel gallery is the most advantageous, as it allows you to show several products of the same category, add a description, and also the price of the product.


Advertising on Wildberries: types, features, bid management

PromoPages
PromoPages are an advertising article that taiwan consumer email list works on Turbo Pages technology, you can learn more about them in the reference book . They can be used in tandem with one of Zen's formats - posts that are designed as product cards. This way, you can transfer the audience to a product card or a company page on the marketplace.

How to track the results of external advertising on marketplaces
Promo codes are unique tags for your ads. The mechanics are available for Ozon and Yandex.Market. They can also be used to place ads with bloggers. This way you will understand how it worked.

Don't underestimate UTM tags , which allow you to track the effectiveness of external promotion.

Let us remind you that the “External traffic” section has appeared on WB, where you can generate a link with a utm tag and track clicks on it;

Ozon has almost exactly the same functionality: we generate a link with a UTM tag and use it in advertising campaigns;

Advertising on Yandex Market is launched via Direct, and you can set up metrics in your store's personal account. At the same time, Yandex Direct has an advantage: for a purchase by a user who came from external sources, the platform takes a commission of 1 ruble, which allows you to save on expenses.