Identify the so-called anti-crisis products among all your offers. These are the ones that allow your customers to spend less (money or time). Advertise in detail what savings they provide, and spend more money on advertising and promoting these items.
Create and launch agency programs that attract individuals to cooperate. You are interested in increasing sales during a crisis, and people in a difficult financial situation need any dj email list kind of work, so they will consider even temporary employment as an option for earning money.
It will be very useful to study books on different methods of sales. This means direct (that is, direct) and so-called guerrilla marketing.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
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How to define your target audience without mistakes?
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Mobilization of all resources
Stop advertising of product items that were launched for business promotion. Reduce expenses by any means necessary. Try to find substitute products with a lower price. Try to find more profitable suppliers, because in a difficult economic situation everyone will try to offer better conditions than their competitors.
Take steps to ensure that the sales department works as efficiently as possible, conduct a diagnostic of employees, determine which of them are “process people” and which are “sales people”.
Processors are those who do not show high results in new sales, but are very effective when interacting with existing regular customers, clearly and competently carry out all the necessary procedures, strictly adhering to the regulations. So they should deal with old clients.
But the result-oriented ones , of whom there are, by the way, much fewer (to a large extent because their work is more difficult and they simply get tired, lose their enthusiasm) are focused on attracting new clients. They are better at closing deals - fussing with old clients is too monotonous, uniform and uninteresting for such employees. So let them engage in attracting new ones (for a higher salary, of course). Buyers with whom you have been cooperating for more than three months, let them move on to process-oriented ones, result-oriented ones should no longer receive a percentage for them, they have other work.
Strategies for increasing sales during a crisis
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Those who fail to deliver should be fired, and not because you are a tyrant or despot, but simply because of the market situation. To increase sales during a crisis, you vitally need new clients, so hire employees who can find them and bring in income. There will be no problems with those who want to get a job during a crisis.
Yes, turnover is inevitable, but it is not scary if it does not cost you too much. Enter all contacts into the database, keep systematic records (it is possible in an Excel table, but it is more convenient in a CRM system, even the simplest one), check whether you will lose clients along with the dismissed manager - both real and potential. If you cannot afford to spend money on a CRM system - find a free single-user version, it is not a problem.
However, keep in mind that commercial versions are much more effective. The simplest CRM costs about 20,000 rubles, and it can be used by about 5-6 companies at the same time. At the same time, you can be absolutely sure that not a single client will disappear from the database, and the efficiency of managers will increase by 25%. That is, the weakest one can be safely fired, and his salary for the month will be approximately equal to the amount that you will have to pay for the CRM system.
Train your employees constantly , because you are interested in increasing sales during the crisis. Spend money on special video courses (this will cost a maximum of 6,000 rubles, or even less). Find trainings to train new employees and improve the performance of old ones. Professional trainers will cost you much more, and the manager himself will hardly be able to train managers sensibly on his own.
An excellent incentive for increasing employee efficiency is bonus payments. Let it be, for example, 20-50% of the earned profit or of the saved funds. Constantly remind managers that literally every day they need to strive to work better and better. To leave competitors behind, you can’t mark time, you need to constantly develop.